Article: Killer Case Studies That Sell for Marketing Trade Magazine
A Microsoft Dynamics Partner described 'The Partner Channel (TPC) as being the Readers Digest of the Dynamics Partner channel. TPC is a leader in providing sales and marketing information to Microsoft Dynamics Partners, giving them smart resources, current information, and noteworthy content to help them improve their businesses.
The Partner Channel invited me to write an article for their Summer 2017 edition which I was happy to do. TPC provided me with their issue theme and I ran with it, providing direction not on the writing of case studies, but on researching and marketing them to obtain more clients.
Web Copy - Fraud Prevention SaaS Provider
Simility's founders from Google combine machine-learning and human intelligence in their adaptive technology to create powerful fraud-fighting solutions for companies large and small.
I worked with Simility pre-launch in 2016 as they prepared their website and their team for their debut at the 2016 at MRC Vegas (Merchant Risk Council). Their site included 3 case studies in the 10 pages I worked with.
Simility's fraud detection work has garnered recognition for their innovative AI solutions and they were recognized as a Gold winner of the 2016 Global Excellence Awards.
Case Studies for Accounting Tech SaaS Provider
Centage created Budget Maestro, an awesome planning and forecasting solution for the SMB (small and midsize businesses/organizations) market. It produces great analytics with driver-led, formula-free and error-free functionality that shaves weeks to months off annual budgeting processes.
I've worked with Centage since 2015, writing over a dozen of case studies for them. My work is end-to-end: from evaluating my clients goals, their products' features and benefits, researching their clients' backgrounds and affiliations, then on to interview prep, conducting the interviews and through to the final product.
I’m Tammy Farrell. I’m a freelance copywriter, ghostwriter, and consultant who is also a former CPA, a Certified Fraud Examiner, and a Certified Professional Coach. I’m a relentless analyst, a sharp interviewer and a killer strategist .
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